In my previous post, I discussed about The meaning of SEO.
Also Read UNDERSTANDING SEO FOR BLOGGER AND WORDPRESS
The journey to google’s first page is not an impossible mission. Many have achieve that through the help they go from reading blog posts and ebooks, While others both a training course on SEO . There are many things to look into.
You have to gradually follow the guidelines and suggestion we are going to make. The fact that there is competition in almost all the Niches you can think about in blogging, makes it well known to you, that you have to put every atom of seriousness and trying you very best to stand out from the crowd.
Basically there are two types of SEO
- On Site SEO ( On Page )
- Off Site SEO ( Off Page)
What is On Site SEO?
On Site SEO simply means optimizing your site for it to be search engine friendly.
In a nutshell, this means, making some changes on your site in order to make search crawl your site very well
The more information they get from your website, the greater the chance of you ranking higher in their index.
Changing and fixing the problems related to On Page SEO is the first thing you are supposed to do when optimizing your website for search engine.
There are some important things that you need to put in place to ensure that your blog/website is optimized for search engine.
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1. Page title and description.
This is one of the major things to fix properly. When you talk about SEO, your page title and description is the first thing the search engine reads when crawling a page. Your page title and description are very important when you talk about SEO, if they are not set in a way the search engine wants, You will have a problem with SEO.
But there are few things you can do to make sure that your page title and description be in order.
They are as follows.
2. Make sure that your title is up to 60 characters and your description up to 150 characters
3. Avoid keyword stuffing – Don’t add irrelevant keywords into your page title and description, but make sure you explain the content of the page in brief.
4. Think of search queries users can use to find your page
5. Pass those search queries through keyword planner, to find out the search volume and what other competitors are using as title for their queries.
6. Point out which keyword ( Preferably long tail) are appropriate for your page.
7. Try and add a keyword to your title
Treatment of Pimple
Keyword ( after research) Pimple Treatment remedies
Title: 4 natural remedies for pimple treatment
8. H1 TAG
A well optimized paged should have only one h1 tag and several h2 and h3 tags. The h1 tag is usually the same thing as the page title.
To find out if your page follows the rule, Right-click anywhere on your page, and then click on view source from the pop-up menu. Now press CTRL+F and search for H1 tag. if you see more than one h1 tag, it simply means that your page is not following the rule. Contact your developer to fix the problem.
9. ALT Text For Images – Your should use images together with your text. And you need to make sure that ALT is added to all your images because search engines will not view your image, rather your image ALT will interpret the usefulness of the image
10. Internal links:
- They enhance the user experience
- They are ‘safe’ to use
- They help search engines discover more pages from your website
- They help you create content that is strongly inter-related
- They reduce a website’s bounce rate
- They help you ‘lead’ readers to the most important pages of your website.
11. Content: I cannot stress enough the importance of high quality, interesting and unique content in the whole SEO process.
If you don’t have content that has these characteristics there is no point in dealing with on-page or off page SEO.
I will not go into many details here about content, you can read my post about evergreen content to learn how to craft content that ranks well and also this post which explains how long to make your articles.
What you need to have always in mind when working with websites and digital marketing is that content always has to come first and then everything else.
Other onsite SEO factors:
Besides the above, other SEO factors to consider when doing onsite optimization are:
Well formatted URLs (words separated by ‘-’)
Proper use of breadcrumbs
Use of structured data
Transparency (who wrote the post)
Properly configured 404 pages
We have discussed a lot about Onsite SEO and I believe by now you have learned a lot of new things about SEO. Let’s look into Offsite SEO
WHAT IS OFFSITE SEO?
Offsite SEO are activities and actions you can take to promote your website on the web.
The most commonly used methods are
- Links pointing to your website from other websites.
- Social media marketing.
I’m going to explain the off page SEO techniques, though there are other that I may not include.
1. Social Networking Sites
Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche.
You need to sign up to the most popular social networking sites, such as; Facebook, LinkedIn, Twitter, Google+, etc., and create yourself a profile of your own. This allows you to extend your online network of contacts, to connect and interact with your friends, to share things with each other, and most importantly promote your website/blog and help build your online reputation.
2. Blog Marketing
Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site. These blogs are commonly referred to as “Do-Follow” Blogs (Just like ours, where you can comment below!).
3. Forum Marketing
Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site within your signature, which helps search engines crawl your site.
4. Search Engine Submission
Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.
5. Social Bookmarking
Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.
You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.
6. Directory Submission
Many people may say that directory submission is dead! I believe that it isn’t as you are increasing the likely hood of people seeing your website. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.
7. Link Baiting
Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Perhaps you have copied/published another website’s content on your site, don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.
8. Photo Sharing
If you have used any of your own photos or images on your site, then you can share them on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site.
9. Video Marketing
Just like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways.
10. Business Reviews
Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
11. Local Listings
Depending on your site’s niche, you might find that listing in local directories may be useful. You may have a website promoting your local business, therefore instead of going global and facing huge competition, listing your website locally, so that search engines can easily view your website and fetch the content, will be much better. This will help you to reach a targeted audience. Submit your website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.
12. Article Submission
If you write your articles yourself, then you can submit them to popular article directory sites like; Ezine, Go Articles, Now Public, etc. This can help drive traffic to your site, whilst you can also gain some links to your site from other people (though it’s usually a slower process).
13. Social Shopping Network
If you run an e-commerce website, then a good strategy for advertising and branding your products for free is to submit them to online shopping networks. By submitting your products to sites like; Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, etc. then you increase the likelihood of people finding the products that you are selling.
14. Answer Questions
You can actively participate in answering questions on sites like Yahoo Answers. By answering and asking relevant questions on your site niche, you help to build up your reputation as someone that is an expert in your chosen field. You can place a link to your website in the source section if necessary so that people can easily find your site. If you don’t spam, this is another great way to increase your link popularity.